Life takes some people to interesting places. For others, like me, it mostly goes wherever you tell it and, if you’re not telling it to go anywhere interesting, it’s not going to try to pull you one way or the other.
Right now, I’m unemployed. Scratch that. I’m nominally employed by the company I own: Alternium, LLC. Until recently, we were in the website development and design business. Now, we (read, I) mainly interview for full-time jobs at other companies, (re)educate myself in matters of programming, and do a little writing here and there.
Until recently, I worked as a programmer for a market research company – not the sort that employs analysts and algorithms, but rather white-label models and tools. We were together for six months. They let me go in January and, after the initial shock, I found myself facing the future outside of the company with relief. Call it rationalization or what you will, but I really had no idea until after I was fired how terrible a fit I was for a marketing firm.
Was programming for my old bosses a bad job? Not at all. Did I enjoy it? Some of the time. Would I ever want to go back to it? Absolutely not. Why? Because there is nothing in marketing to interest me in the slightest.
My bosses were fresh, young, optimistic and confident – just the sort of people you’d expect to run a marketing startup. My tools were top of the line; they spared no expense. Our clients and partners were big movers in the industry which my employers were targeting. I was excited about the work and eager to flex a little. I knew the systems we were working with, and I was ready to work as hard as I had to in order to get the job done. The stars were perfectly aligned for success. So what happened?
They succeeded spectacularly. They’re still succeeding, as far as I know. They’re making money hand over fist showing large organizations how they should try to appeal to people in the market place. Target analysis, rich analytics, dashboards, pie charts, persona profiles, et al. They had it all, except for the one element that I thought would be crucial to their business, but actually isn’t at all.
No one seemed concerned about, or interested in, people’s wants or needs, and what we were doing to serve them. Not really. The lives of people outside our office were irrelevant. During the few times when I tried to broach the subject of what people in the market want or need, most everyone recited a similar mix of clichés and advocacies for new market efficiencies. It was considered as granted that all of the important parts of the human experience were either known or unknowable, and that our only real concern was to engineer tools which manifested those magic marketing formulas, which only people in glasses with smart suits can fathom.
To be fair, I think my company was not unusual in this regard. I don’t actually know anybody in marketing who understands people on an intuitive level, but I think that’s more a consequence of my limited exposure than anything else. In my experience, wants and needs were irrelevant. All that mattered was how quickly we could generate a formula that solved for ‘x’, and a tool to automate it.
My former coworkers are good people. I know their hearts are in the right place, and ambition is everything in business, but I still don’t believe the consensus attitude. It’s not enough to solve for ‘x’, is it? Your work, your life, your future and your career aren’t a race to the end, are they?
I think what saddens me the most about the business I was in, and the reason why I finally felt relieved to be done with it was that, all any marketer wants is an answer to the question, “how can we make people give us money?” Clients, vendors, and especially marketers themselves – all that’s important is that there be some answer to that question. Even a wrong one would do, just so long as it purported to be the answer. And for all of the ambition, drive, energy and optimism that blew through our offices, producing a new formula for making a little more money was all we were looking for.
I’m no ascetic. I like nice things. I like nice food, books and the occasional must-have-it-or-I-will-never-forgive-myself-or-letting-it-go painting. Someday, I’d like a sprawling house on a large plot of land, and a household staff to keep it clean for me. I’d like to collect art that’s out of my price range, some day. I think cash is an eminently useful tool, but the cash value of my life’s accoutrements would hardly pay an hour’s interest against the wealth of my experience, and here’s the secret that no marketer I’ve ever met could understand:
The heart of experience is in its happening, not its conclusion. And answers can only tell you the state of things which are concluded, not the course of their happening. It’s the old Heisenberg uncertainty principle – removed from all appropriate context and still serendipitously appropriate. Voila.
As for my firing, I don’t know why I didn’t see it coming. I went into the job with blinders, thinking that I could really sink my teeth into marketing and advertising – those notorious thieves of creative talent. There’s not much that hasn’t already been said about marketing and advertising, and I’ve heard most of it. For the sake of a new career opportunity, I told myself that it didn’t matter whether I believed in the company’s mission. If I could believe in my work, I’d be fine. Unfortunately, in the end, I was the only one who did believe in my work, and brother, that wasn’t enough. So, we parted ways, and your humble narrator turned a corner.
Since that day, the sun has been auspiciously bright almost every day. When I open the blinds and windows, our living room fills with light and fresh air. Most days, you’ll find me drinking my coffee and pushing forward on the things that matter: finding another job, sharpening my programming skills, writing a little here and there, and refereeing the ongoing war between our cats. The hours are right, the parking is ideal, and the mission is something I can get behind. Admittedly, the pay is lousy, but even on the slowest day it manages to mean just a little bit more than answering the question, “how can I make someone give me their money?” As you might expect, I’ve welcomed the promotion.
Life takes some people to interesting places. For others, like me, it mostly goes wherever you tell it and, if you’re not telling it to go anywhere interesting, it’s not going to try to pull you one way or the other.
Right now, I’m unemployed. Scratch that. I’m nominally employed by the company I own: Alternium, LLC. Until recently, we were in the website development and design business. Now, we (read, I) mainly interview for full-time jobs at other companies, (re)educate myself in matters of programming, and do a little writing here and there.
Until recently, I worked as a programmer for a market research company – not the sort that employs analysts and algorithms, but rather white-label models and tools. We were together for six months. They let me go in January and, after the initial shock, I found myself facing the future outside of the company with relief. Call it rationalization or what you will, but I really had no idea until after I was fired how terrible a fit I was for a marketing firm.
Was programming for my old bosses a bad job? Not at all. Did I enjoy it? Some of the time. Would I ever want to go back to it? Absolutely not. Why? Because there is nothing in marketing to interest me in the slightest.
My bosses were fresh, young, optimistic and confident – just the sort of people you’d expect to run a marketing startup. My tools were top of the line; they spared no expense. Our clients and partners were big movers in the industry which my employers were targeting. I was excited about the work and eager to flex a little. I knew the systems we were working with, and I was ready to work as hard as I had to in order to get the job done. The stars were perfectly aligned for success. So what happened?
They succeeded spectacularly. They’re still succeeding, as far as I know. They’re making money hand over fist showing large organizations how they should try to appeal to people in the market place. Target analysis, rich analytics, dashboards, pie charts, persona profiles, et al. They had it all, except for the one element that I thought would be crucial to their business, but actually isn’t at all.
No one seemed concerned about, or interested in, people’s wants or needs, and what we were doing to serve them. Not really. The lives of people outside our office were irrelevant. During the few times when I tried to broach the subject of what people in the market want or need, most everyone recited a similar mix of clichés and advocacies for new market efficiencies. It was considered as granted that all of the important parts of the human experience were either known or unknowable, and that our only real concern was to engineer tools which manifested those magic marketing formulas, which only people in glasses with smart suits can fathom.
To be fair, I think my company was not unusual in this regard. I don’t actually know anybody in marketing who understands people on an intuitive level, but I think that’s more a consequence of my limited exposure than anything else. In my experience, wants and needs were irrelevant. All that mattered was how quickly we could generate a formula that solved for ‘x’, and a tool to automate it.
My former coworkers are good people. I know their hearts are in the right place, and ambition is everything in business, but I still don’t believe the consensus attitude. It’s not enough to solve for ‘x’, is it? Your work, your life, your future and your career aren’t a race to the end, are they?
I think what saddens me the most about the business I was in, and the reason why I finally felt relieved to be done with it was that, all any marketer wants is an answer to the question, “how can we make people give us money?” Clients, vendors, and especially marketers themselves – all that’s important is that there be some answer to that question. Even a wrong one would do, just so long as it purported to be the answer. And for all of the ambition, drive, energy and optimism that blew through our offices, producing a new formula for making a little more money was all we were looking for.
I’m no ascetic. I like nice things. I like nice food, books and the occasional must-have-it-or-I-will-never-forgive-myself-or-letting-it-go painting. Someday, I’d like a sprawling house on a large plot of land, and a household staff to keep it clean for me. I’d like to collect art that’s out of my price range, some day. I think cash is an eminently useful tool, but the cash value of my life’s accoutrements would hardly pay an hour’s interest against the wealth of my experience, and here’s the secret that no marketer I’ve ever met could understand:
The heart of experience is in its happening, not its conclusion. And answers can only tell you the state of things which are concluded, not the course of their happening. It’s the old Heisenberg uncertainty principle – removed from all appropriate context and still serendipitously appropriate. Voila.
As for my firing, I don’t know why I didn’t see it coming. I went into the job with blinders, thinking that I could really sink my teeth into marketing and advertising – those notorious thieves of creative talent. There’s not much that hasn’t already been said about marketing and advertising, and I’ve heard most of it. For the sake of a new career opportunity, I told myself that it didn’t matter whether I believed in the company’s mission. If I could believe in my work, I’d be fine. Unfortunately, in the end, I was the only one who did believe in my work, and brother, that wasn’t enough. So, we parted ways, and your humble narrator turned a corner.
Since that day, the sun has b
Life takes some people to interesting places. For others, like me, it mostly goes wherever you tell it and, if you’re not telling it to go anywhere interesting, it’s not going to try to pull you one way or the other.
Right now, I’m unemployed. Scratch that. I’m nominally employed by the company I own: Alternium, LLC. Until recently, we were in the website development and design business. Now, we (read, I) mainly interview for full-time jobs at other companies, (re)educate myself in matters of programming, and do a little writing here and there.
Until recently, I worked as a programmer for a market research company – not the sort that employs analysts and algorithms, but rather white-label models and tools. We were together for six months. They let me go in January and, after the initial shock, I found myself facing the future outside of the company with relief. Call it rationalization or what you will, but I really had no idea until after I was fired how terrible a fit I was for a marketing firm.
Was programming for my old bosses a bad job? Not at all. Did I enjoy it? Some of the time. Would I ever want to go back to it? Absolutely not. Why? Because there is nothing in marketing to interest me in the slightest.
My bosses were fresh, young, optimistic and confident – just the sort of people you’d expect to run a marketing startup. My tools were top of the line; they spared no expense. Our clients and partners were big movers in the industry which my employers were targeting. I was excited about the work and eager to flex a little. I knew the systems we were working with, and I was ready to work as hard as I had to in order to get the job done. The stars were perfectly aligned for success. So what happened?
They succeeded spectacularly. They’re still succeeding, as far as I know. They’re making money hand over fist showing large organizations how they should try to appeal to people in the market place. Target analysis, rich analytics, dashboards, pie charts, persona profiles, et al. They had it all, except for the one element that I thought would be crucial to their business, but actually isn’t at all.
No one seemed concerned about, or interested in, people’s wants or needs, and what we were doing to serve them. Not really. The lives of people outside our office were irrelevant. During the few times when I tried to broach the subject of what people in the market want or need, most everyone recited a similar mix of clichés and advocacies for new market efficiencies. It was considered as granted that all of the important parts of the human experience were either known or unknowable, and that our only real concern was to engineer tools which manifested those magic marketing formulas, which only people in glasses with smart suits can fathom.
To be fair, I think my company was not unusual in this regard. I don’t actually know anybody in marketing who understands people on an intuitive level, but I think that’s more a consequence of my limited exposure than anything else. In my experience, wants and needs were irrelevant. All that mattered was how quickly we could generate a formula that solved for ‘x’, and a tool to automate it.
My former coworkers are good people. I know their hearts are in the right place, and ambition is everything in business, but I still don’t believe the consensus attitude. It’s not enough to solve for ‘x’, is it? Your work, your life, your future and your career aren’t a race to the end, are they?
I think what saddens me the most about the business I was in, and the reason why I finally felt relieved to be done with it was that, all any marketer wants is an answer to the question, “how can we make people give us money?” Clients, vendors, and especially marketers themselves – all that’s important is that there be some answer to that question. Even a wrong one would do, just so long as it purported to be the answer. And for all of the ambition, drive, energy and optimism that blew through our offices, producing a new formula for making a little more money was all we were looking for.
I’m no ascetic. I like nice things. I like nice food, books and the occasional must-have-it-or-I-will-never-forgive-myself-or-letting-it-go painting. Someday, I’d like a sprawling house on a large plot of land, and a household staff to keep it clean for me. I’d like to collect art that’s out of my price range, some day. I think cash is an eminently useful tool, but the cash value of my life’s accoutrements would hardly pay an hour’s interest against the wealth of my experience, and here’s the secret that no marketer I’ve ever met could understand:
The heart of experience is in its happening, not its conclusion. And answers can only tell you the state of things which are concluded, not the course of their happening. It’s the old Heisenberg uncertainty principle – removed from all appropriate context and still serendipitously appropriate. Voila.
As for my firing, I don’t know why I didn’t see it coming. I went into the job with blinders, thinking that I could really sink my teeth into marketing and advertising – those notorious thieves of creative talent. There’s not much that hasn’t already been said about marketing and advertising, and I’ve heard most of it. For the sake of a new career opportunity, I told myself that it didn’t matter whether I believed in the company’s mission. If I could believe in my work, I’d be fine. Unfortunately, in the end, I was the only one who did believe in my work, and brother, that wasn’t enough. So, we parted ways, and your humble narrator turned a corner.
Since that day, the sun has been auspiciously bright almost every day. When I open the blinds and windows, our living room fills with light and fresh air. Most days, you’ll find me drinking my coffee and pushing forward on the things that matter: finding another job, sharpening my programming skills, writing a little here and there, and refereeing the ongoing war between our cats. The hours are right, the parking is ideal, and the mission is something I can get behind. Admittedly, the pay is lousy, but even on the slowest day it manages to mean just a little bit more than answering the question, “how can I make someone give me their money?” As you might expect, I’ve welcomed the promotion.
een auspiciously bright almost every day. When I open the blinds and windows, our living room fills with light and fresh air. Most days, you’ll find me drinking my coffee and pushing forward on the things that matter: finding another job, sharpening my programming skills, writing a little here and there, and refereeing the ongoing war between our cats. The hours are right, the parking is ideal, and the mission is something I can get behind. Admittedly, the pay is lousy, but even on the slowest day it manages to mean just a little bit more than answering the question, “how can I make someone give me their money?” As you might expect, I’ve welcomed the promotion.